Analytics and Health


Once you've published a version of your Actions project, you'll start seeing analytics data in the Actions console within 24 hours. These analytics provide information about usage, health, and discovery.


Visit the Analytics section of the Actions console and go to the Usage tab to see these stats:

  • Active users: The number of users who have used your Action on any given day. You can also use the toggle at the top to see the number of users who have been active over the previous 7 days or 28 days and compare them to "returning" users who were also active over the prior 7 or 28-day window, respectively.
  • Conversations: The number of conversations users had with your Action on a given day. A conversation is a single, complete interaction with your Action, starting from invocation and ending with the user exiting the context of your Action.
  • Messages: The number of messages sent by users to your Action in a given day.
  • Average conversation length: The average length, in seconds, of conversations with your Action.
  • Abort rate: The percentage of time users exited from or aborted from a conversation with your Action.


The health section helps you track the following metrics related to the quality and health of your Action:

  • Errors: The number of errors your Action's cloud endpoint returned on a given day. If you have a large number of errors, you may want to look at your logs to identify what is causing your endpoint to crash or behave unexpectedly.
    • You can select the View logs link to view your project's logs in the Google Cloud console. You can learn more about reading these logs on the Troubleshooting page.
  • Action latency: The latency of your Action's endpoint. If your latency is very high or regularly spikes, your users may be having a very bad experience.
  • Experienced latency by user: The latency felt by a user on each request to your Action. This metric illustrates what users experience when interacting with your Action.


The discovery section shows information about how users are discovering your Action.

Sometimes, when users say a phrase related to your Action, Google will recommend that the user try your Action, even if the user did not explicitly specify your Action's invocation name. We show you a table of which phrases led to Google recommending your Action. The columns in this table are described below:

  • Matched spoken phrase: The user query that led to Google recommending your Action. Aside from the actual user queries, this list includes the following values:

    • BUILT_IN_INTENT - This listing indicates your Action was invokes through a built-in intent.
    • AUTO_MATCHED_BY_GOOGLE - This listing indicates when implicit invocation was used.
    • ACTION_LINK - This listing indicates when your Action was invoked through an Action link.
  • Matched action: The intent that the user’s query mapped to.

  • Impression: The number of times this phrase led to Google recommending your Action.

  • Selection: The number of times a user invoked your Action after Google recommended it. This number cannot exceed the number of impressions this phrase has.

  • Selection rate: The percentage of impressions that led to a selection. A low percent rate indicates that many users are opting to use other Actions for this particular query, whereas a high rate indicates that your Action is popular for this query.


The directory section shows traffic and ratings for your Action in the mobile Actions directory.

  • Ratings summary: Your Action's average rating, total number of ratings, and number of users who rated your Action at each score.
  • Average rating: Your Action's cumulative average rating over time, or the average of all reviews on a given day.
  • Ratings over time: The distribution of your Action's cumulative rating scores over time or on a given day.
  • Mobile Actions directory page views: The number of times your Action's directory page has been visited per day. Views can be filtered by country/region, language, and other useful categorization options.
  • Invocations initiated from Actions directory: The number of times your Action has been invocated by the user pressing the "Try it" button in the directory. Invocations can be filtered by Action, country/region, and other useful categorization options.

Additional analytics and monitoring tools

In addition to the console's built-in analytics page, we support a number of third-party analytics and monitoring tools that may be helpful for you to further track your Action's success and quality.

You can learn more about these external analytics and monitoring tools here.