Build a How-to Action with markup

Mark up your content to reach users on Google Assistant and Google Search.

Structured data tells Google about the type of content you're creating, so we can present it to users in an interactive way. How-to guides are step-by-step instructional guides that walk readers through completing specific tasks. If you produce how-to guides, mark up your content with the HowTo schema type.

In addition to presenting your content as a rich result on Google Search, we can read your markup to automatically build a How-to Action that presents your content on the Google Assistant. When users ask the Assistant for help with a task, we may recommend your Action to help out as a guide.

Figure 1. Example of a How-to Guide generated with markup on a smart display. The left image shows the overview of the how-to guide, and the right image shows specific steps alongside the video.

Next steps

To start writing markup for your how-to content, read the Google Search HowTo structured data guide.

Get started