Enhance your web content

Mark up your content with structured data to increase discoverability through the Assistant and enhance your Search results. On devices that have the Assistant installed, users get rich, conversational experiences generated from your content. On Search, users get quicker access to your content directly in their search results.
Figure 1. Automatically generated Actions and enhanced Search results with Schema.org markup

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Actions on Google can automatically generate Actions for you if you properly markup the following content types.