Defines the criteria a LineItem needs to satisfy to meet its delivery goal.
- Namespace
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https://www.google.com/apis/ads/publisher/v201908
Field
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goalType
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GoalType
The type of the goal for the LineItem . It defines the period over which the goal
for LineItem should be reached.
Enumerations
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NONE
- No goal is specified for the number of ads delivered. The
LineItem.lineItemType must be one of:
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LIFETIME
- There is a goal on the number of ads delivered for this line item during
its entire lifetime. The LineItem.lineItemType must be
one of:
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DAILY
- There is a daily goal on the number of ads delivered for this line item.
The LineItem.lineItemType must be one of:
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UNKNOWN
- The value returned if the actual value is not exposed by the requested API version.
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unitType
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UnitType
The type of the goal unit for the LineItem .
Enumerations
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IMPRESSIONS
- The number of impressions served by creatives associated with the line
item. Line items of all LineItemType support this
UnitType .
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CLICKS
- The number of clicks reported by creatives associated with the line item.
The LineItem.lineItemType must be
LineItemType.STANDARD, LineItemType.BULK or
LineItemType.PRICE_PRIORITY.
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CLICK_THROUGH_CPA_CONVERSIONS
- The number of click-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
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VIEW_THROUGH_CPA_CONVERSIONS
- The number of view-through Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
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TOTAL_CPA_CONVERSIONS
- The number of total Cost-Per-Action (CPA) conversions from creatives
associated with the line item. This is only supported as secondary goal and the
LineItem.costType must be CostType.CPA.
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VIEWABLE_IMPRESSIONS
- The number of viewable impressions reported by creatives associated with the line item.
The LineItem.lineItemType must be LineItemType.STANDARD.
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UNKNOWN
- The value returned if the actual value is not exposed by the requested API version.
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units
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xsd:long
If this is a primary goal, it represents the number or percentage
of impressions or clicks that will be reserved for the
LineItem . If the line item is of
type LineItemType.SPONSORSHIP, it represents the percentage of available
impressions reserved. If the line item is of type
LineItemType.BULK or LineItemType.PRICE_PRIORITY, it represents the number
of remaining impressions reserved. If the line item is of type
LineItemType.NETWORK or LineItemType.HOUSE, it represents the
percentage of remaining impressions reserved.
If this is a secondary goal, it represents the number of
impressions or conversions that the line item will stop serving at
if reached. For valid line item types, see LineItem.secondaryGoals.
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