Ana Karina Caudillo

Ana Karina Caudillo

Branding, Monetization, Data Analysis, Sprint Master

Mexico City, Mexico


  • Branding
  • Monetization
  • Data Analysis
  • Sprint Master


Karina Caudillo, best know as KariCau, graduated with a B.A. in Marketing from Monterrey Institute of Technology and Higher Education University in 2010.

After graduation, Karina became really involved with the entrepreneurial ecosystem in Mexico. She is constantly mentoring early-stage startups and has organized and facilitated events like Startup Weekend, Lean Startup Machine, Hackers & Founders, etc. to help the next generation of Mexican entrepreneurs be more successful.

Also, Karina Caudillo has worked with companies and startups like Hershey's, Petsy, SinDelantal, Uber, Bimbo, etc., where she developed experience building/developing competitive advantages and achieving growth through digital marketing, business development, design thinking and the integration of new technologies.