Ana Paula Batista

Ana Paula Batista

User Research, Interaction Design, Sprint Master

São Paulo, Brazil


  • User Research
  • Interaction Design
  • Sprint Master


Ana is an UX Designer with experience in e-commerce, hosting, entertaining and payment products. As UX lead at B2W, she leads different projects that provide growing improvement in the customer’s shopping experience. Also, Ana is a board member of UXPA Sao Paulo, where she manages several events in order to promote knowledge and exchange of experience between UX professionals, community and companies. In addition, Ana works as an independent consultant, advising large companies as well as startups to design products with value and an effective interface design. Previously, Ana ran a design agency, studied Computer Science and earned a degree in Digital Multimedia. She lives in São Paulo, but believes that the world is too small and too interesting to sit still in one place.