Avi Ashkenazi

Avi Ashkenazi

User Research, Interaction Design, Visual Design, Sprint Master

London, UK


  • User Research
  • Interaction Design
  • Visual Design
  • Sprint Master


Avi is a designer and technologist who's worked on consumer, enterprise, and retail products. As part of the Samsung Innovation Lab, Avi has created future concepts of UX that are now implemented and patented through Samsung products. In fact, Avi established the Visual Display team at Samsung Design Europe, and is now leading the UX and interaction design across the division’s products.

At GD, Avi helps startups use design successfully, implement the right technologies, test assumptions, integrate the team through the workflow process, and produce MVP. He’s worked with more than 20 companies, including Soundcloud, Shazam, MTV, Deutsche Telekom, and FIFA. He's also a Design and Technology writer at Xnet, Isreal’s largest lifestyle portal.

Previously, Avi founded MusicTechFest with the great 'Stromatolites'. MusicTechFest travelled the world as a festival, giving musicians, industry leaders, and hackers the chance to connect and create. He also studied Interaction Design at Goldsmiths University of London – and still lives in the city.