Eunice Sari

Eunice Sari

User Research, Interaction Design, Visual Design, Sprint Master

Jakarta, Indonesia


  • User Research
  • Interaction Design
  • Visual Design
  • Sprint Master


Dr Eunice Sari is the Co-Founder and Principal UX Consultant from UX Indonesia ( – the first HCI and UX business in Indonesia since 2002. As a UX/CX Expert and ICT in Education Expert, she has more than 15+ years of experience working in both academia and industries. She has pioneered a number of forward-thinking and innovative projects, such as user experience for digital products and services, mobile learning, Internet of Things (IoT), service design and online community in order to effect changes in life and improve the bottom line of business in various vertical industries in USA, Europe, Australia and Asia.

Eunice is a leading UX/CX expert in Southeast Asia. She co-founded and chaired the Indonesia ACM SIGCHI Chapter (Association Computing Machinery Special Interest Group on Computer-Human Interaction a.k.a CHI UX Indonesia), and later the Association of Digital Interaction Indonesia - Perkumpulan Interaksi Digital Indonesia (PIDI). She is also the co-founder of ACM SIGCHI Southeast Asia community, the South East Asia Liaison for ACM SIGCHI Asia Development Committee, the Expert Member of the International Federation for Information Processing (IFIP) TC 13 – Human Computer Interaction (HCI) for Indonesia, and the Western Australia Representative for the Human Factors Ergonomic Association Computer Human Interaction Special Interest Group (HFESA CHISIG). With her roles, she facilitates the collaboration between academia and industry in the fields of Education, Technology, HCI and UX.

At Google, Eunice has helped a number of international startups from Indonesia, USA, Australia, Ireland, Brazil and India through Google Launchpad and Accelerator Programs to improve a range of complex product and service portfolios, evaluate them with users, as well as facilitating design and business workshops with key stakeholders.

With her seasoned international experience from industry and academic, Eunice is passionately interested to help international business clients design experience strategy and roadmap that exceed customer expectations.