User Research, Interaction Design
Petch Tickva, Israel
- User Research
- Interaction Design
Ran has 18 years' experience leading and constructing UX solutions for a wide variety of clients – such as start-ups; large international corporations; B2B and B2C; finance; government; military; e-commerce; IT; telecom; insurance; health; education; social networks; advertising; and many more. Over the years, he's learned to carefully balance users’ needs, technical constraints and business objectives.
He's highly experienced at managing the full lifecycle of a UX project – notably requirement definition; contextual inquiry; planning the information architecture; prototyping; iterative design; documentation; instructing the graphic designers and developers’ teams; and reviewing the final product.
For over 14 years, Ran worked as a senior user experience designer at Matrix, one of Israel’s leading software companies. Later, he joined Netcraft – an Israel-based UX agency – as a senior UX architect and a UX team leader. He also took part in establishing Netcraft Academy, which is now one of Israel's leading UX training programs. More recently, he has established and lead the user experience group at NICE System's Enterprise division.