Stefano Serafinelli

Stefano Serafinelli

User Research, Interaction Design, Sprint Master

Madrid, Spain


  • User Research
  • Interaction Design
  • Sprint Master


Stefano is a User Experience expert specializing in User Research, with a strong background in Interaction Design.

He is currently UX Lead in UserZoom Spain.

Stefano has worked with numerous Spanish and global F500 companies from a wide range of sectors, including ING Direct, eBay, Microsoft,, PayPal, Banco Santander, Bupa and Amadeus – helping them deliver the best user experience to customers across all platforms.

As a Google UX Mentor, he also helps startups design and implement their own UX strategy

Stefano studied journalism at the University of Bologna, Italy and previously worked as a web designer. He also teaches Usability in the ICEMD's online marketing Masters course.

In 2007 he moved from Italy to Madrid, where he now lives.

He's fluent in Spanish, English and Italian. Plus he loves loves travelling and running.